BFL-AMP Rebrand

This logo was created in 2018 for CJ Bradshaw, an upcoming fitness trainer and nutrition specialist in the Charlotte, North Carolina area. Developing the concept for this logo was a satisfying experience; through subtle immersion, I was able to infuse a DNA strand and weightlifting plates to convey imagery consistent with fitness and science.

However, by 2019, Bradshaw’s brand rapidly expanded, and he expressed a desire to revise his brand name and logo design. After several weeks of review and collaboration, we changed his brand’s name to AMP Performance and developed a newer, more dynamic to logo to reflect the sports performance aspect of the brand.

I created several color variations and mock-ups for the logo, including a mesh material design to show its application on athelticwear.

SERVICES PROVIDED:

DEFINE YOUR GRIND ADVERTISEMENT, BRADSHAW FIT SOCIAL MEDIA FLYER, BRADSHAW’S GUIDE INFO GRAPHIC, AMP LOGO (Color Variations), AMP MESH MOCK-UP

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