This logo was created in 2018 for CJ Bradshaw, an upcoming fitness trainer and nutrition specialist in the Charlotte, North Carolina area. Developing the concept for this logo was a satisfying experience; through subtle immersion, I was able to infuse a DNA strand and weightlifting plates to convey imagery consistent with fitness and science.
However, by 2019, Bradshaw’s brand rapidly expanded, and he expressed a desire to revise his brand name and logo design. After several weeks of review and collaboration, we changed his brand’s name to AMP Performance and developed a newer, more dynamic to logo to reflect the sports performance aspect of the brand.
I created several color variations and mock-ups for the logo, including a mesh material design to show its application on athelticwear.
DEFINE YOUR GRIND ADVERTISEMENT, BRADSHAW FIT SOCIAL MEDIA FLYER, BRADSHAW’S GUIDE INFO GRAPHIC, AMP LOGO (Color Variations), AMP MESH MOCK-UP